Stay The Course, Change Your Business Model, Or Shut Down the Company? on Georgia Podcast

Stay The Course, Change Your Business Model, Or Shut Down the Company? on Georgia Podcast

Jason Scott Montoya
Protheseos Inc.
Jason Scott Montoya grows small business owners, teams, and incomes around Atlanta, Georgia as a freelance consultant. He’s also an author of two books, one for aspiring freelancers (Path of the Freelancer) and another for striving small business owners (The Jump). On his blog — JasonScottMontoya.com — He shares stories and systems to live better and work smarter. Jason lives with his wonderful wife and five cherished children in Atlanta, Georgia.
Book Outline Topics
Exploring the Five Natural Stages (IDEMA) of Every Business
IDEMA Framework – IDEMA is a project management process for capturing and sustaining ideas. Ideate, Discover, Execute, Maintain, Audit. https://medium.com/@IDEMA/idema-a-framework-for-capturing-sustaining-ideas-91cc811d917
The Jump: From Rogue Action Management (RAM) To System-Oriented Leadership (SOL)
Should You Stay On Course, Change Your Business Model, Or Shut Down the Company?
Step 1: Transform Your Business By Leveling Yourself Up
a. Understanding Your Growth Trajectory, & How You Accelerate The Journey
b. Internal Dive: Facing Your Fears & Knowing Yourself
c. Embracing Reality & Accepting Responsibility
d. Leading Courageously & Operating Wisely
e. Outwardly Manifesting Your Transformation
Step 2: Build A Strong Business Foundation
The Strategy Formula for actioning your business intentions – The Four Pillars of Business Strategy helps us identify our offering, positioning, leverage, and promotional strategies.
Step 3: Lead Your Dedicated Team Forward
How The Fig Tree Parable Guides our leadership approach
Step 4: Elevate Your Business With Bullet-Proof Systems & Mental Models
Eight Mental Models To Help You Move Your Small Business Forward
A Five-Phase Process For Transforming Your Business From Chaos To Order https://www.jasonscottmontoya.com/business-development/304-transform-business-effective
Three Stories

1.  There was a moment several years into my small business, where I questioned moving forward. At that moment, I decided to proceed with the business and rebuild it the way I would if I had started over at that moment. Here, we can also explore the Formula for Intentionality, which is a visual tool for building a strong business foundation and making sense of how purpose, mission, vision, and core values work together. https://www.jasonscottmontoya.com/images/2019/08/formula-intentionality.png

2.  The story of how our marketing business was chaotic and struggled to retain good project managers. To resolve this, we developed the IDEMA project management process for capturing and sustaining ideas. It allowed a group of creative folks to make stuff happen without that elusive project manager we sought. Ideate, Discover, Execute, Maintain, Audit. https://medium.com/@IDEMA/idema-a-framework-for-capturing-sustaining-ideas-91cc811d917

3.  The story of shutting down my marketing company to pursue solopreneurship. Sometimes, ending things is the best thing to do for you the small business owner, your team, and the future of everyone involved. https://www.jasonscottmontoya.com/idema/341-audit-ending-transition

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Interviewing industry and thought leaders with compelling stories. In addition to the live broadcast, content is distributed across multiple syndicated platforms with more than 500,000 downloads.

Jason with Co-Host Artie Ruderman

Show Host:
Rich Casanova, Chief Visionary Officer
Pro Business Channel

Rich Casanova began his broadcasting career in California’s central valley at KSKS-FM. While in California he also ran a successful entertainment company whose staff and crew entertained over 100,000 people. After moving to Atlanta and selling his entertainment company, Casanova ventured into publishing as the Publisher and Franchise Owner of Coffee News, headquartered in Bangor, ME.

Later became the Founder and CCO, Chief Connection Officer, of an online platform where local business professionals register to receive a free list of the top 100 networking events in metro Atlanta.

With a name like Casanova and his gregarious personality, Rich was a natural as a music radio DJ. “I got the radio bug early in my career and often thought how great it would be if there was an opportunity to participate in a talk radio format with a pro-business perspective interviewing thought leaders from the local business community.” Thus was born the Pro Business Channel where Rich is the CoFounder and Chief Visionary Officer.

http://www.ProBusinessChannel.com
https://www.linkedin.com/in/richcasanova
https://twitter.com/RichCasanovaCom

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