Craig Lucie From News Anchor to Chief Story Teller Part 1 of 2 on Capital Club Radio
Please join Michael Flock of FLOCK Specialty Finance as he interviews Craig Lucie, founder and Chief Story Teller of Lucie Content and a star in the world of broadcast media. Craig started this company to shine a light on the positive things happening in our world and to share compelling stories that resonate with your audience.
Craig has two decades of news experience with multiple EMMY nominations and has won an EMMY for Best News Anchor. He has also received several AP Awards for his reporting and contributed reports to newscasts that have won the prestigious Edward R. Murrow awards. The Georgia Association of Broadcasters also recognized him as the best on-air personality in the state, and the Atlanta Business Chronicle named him as one of the 40 Under 40 recipients. Craig has appeared on ABC’s World News Tonight, CNN, MSNBC, FOX News and HLN. He was recently one of a few journalists invited to have dinner with President Donald Trump in the State Dining Room of The White House while covering a State of the Union Address.
Craig graduated from Southern Methodist University. He and his wife reside in Atlanta and they have two children.
Here is a glimpse of what Craig shared in the interview:
“If it’s told in a compelling way, it will get shared. When it’s shared, it drives conversations. When conversations are sparked about your brand, that is the key to marketing.”
“You change the perception. It’s all about companies and non-profits controlling their message, putting out their own content because in many cases a lot of these bigger companies have a massive social media following across Instagram, Facebook, and Twitter. You might have 100,000 followers on Facebook. Why aren’t you giving them great content? They’re engaged in your brand.”
“Same thing, we’re pushing out these tweets, Instagram posts, Facebook posts to drive traffic to our content, which is living on our client’s website. So, we’re driving traffic to their sites.”
Connect with Craig Lucie:
Website: https://www.luciecontent.com
Linkedin: https://www.linkedin.com/in/craig-lucie-09a3965
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