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Pamela Currie, Host of the Franchise Business Radio show and Founder of Franchise Intellect, Inc. www.FranchiseIntellect.com
Mobile: 847-970-8765
Email: Pam@FranchiseIntellect.com
To learn more about guest topics, contacting a guest or becoming a guest on the Franchise Business Radio show simply email Pam@FranchiseIntellect.com
SCOTT R. FREERKSEN Co-Founder | Chief Executive Officer Scott dedicated the first 17 years of his career in a variety of New England high-tech corporate management positions. This experience in engineering, personnel, documentation, and finance created the foundation for his future entrepreneurial roles. Scott started Lakefront Living Realty in 2009 with only the state of Massachusetts represented on LakefrontLiving.com. The site quickly became the one-stop-shop for consumers looking to learn the full details of area lakes, find direct lakefront properties quickly, and connect with local lakefront specialty agents.
As the number of visitors magnified, so did the need for more lakes. New Hampshire, Rhode Island and Connecticut were soon added. With a territory this large, Scott set up systems to run the business, and a teams of specialty agents to run the systems. His role quickly evolved to working “on” the business and not “in” it…learning he could multiply his business revenue while drastically reducing his time involved.
This proven model soon caught the eye of his future business partner, Christine Mosier, and in 2014, the two entrepreneurs founded Lakefront Living International, LLC, a national real estate franchise company dedicated to providing this unique business model to agents who share their passion for the lakefront lifestyle. Scott and Chris refer to franchisees as “partners”, as that better describes their relationship.
Scott, his wife Linda, and daughter Sydney, live in a log home on Bungay Lake in Massachusetts. They are avid boaters and enjoy everything the lakefront lifestyle has to offer.
CHRISTINE A. MOSIER Co-Founder | Chief Operations Officer Chris has been selling real estate since 2003. She started out at a large national real estate chain working with seasoned agents and learning from the best. As her business grew, she and her husband purchased a lakefront home in Apple Valley, Ohio, as a “neutral” blending ground for their three children. It was there that her love of lakefront living took root and her dream of a career focusing exclusively on lakefront property was born.
As “Central Ohio’s Lakefront Specialist”, Chris could frequently be found ‘boating’ clients around the lake. With the help of her dedicated team of professionals, she soon expanded her Brokerage across the entire state of Ohio. Together, Chris and her team were consistently able to break sales records as they received honors awarded to only the top 10 percent for the state.
Her exceptional lakefront marketing and sales skills, along with her previous franchise experience (Dream Dinners), made Chris the perfect partner for Scott. In 2014, the two joined forces to create “Lakefront Living International.” Relying on her tenacity and her strong, faith-inspired vision, Chris has dedicated herself to expanding the company nationwide. She relishes working with her partners and cherishes her role as an educator, coach, and motivator.
Chris understands that when the franchises succeed, they all succeed. That’s why she prides herself on being kind, open and honest. She’ll do whatever it takes to help her franchisees achieve their goals. She not only possesses the expertise, but also a genuine desire to help, provide support or advice and motivate each franchisee along the path to success.
Topics Discussed:
Q: It appears one of the first items you discuss with potential franchise candidates is an Exit plan? Can you explain?
Q: Your website talks about 100,000 visitors per month and 20,000 new lead registrations per year on your consumer site, LakefrontLiving.com. Is lead generation a big part of your systems?
Q: So that leads us to the power of niche marketing and specialization, you say it’s what your proven systems are based on. Can you elaborate?
Q: How can Brokers limit the amount of time they work “in” their business and still dramatically increase their profits?
Q: How do you help your partners manage competition from other agencies and Realtors in their market? expansion and not saturation.
Q: What are the advantages of working with other partners in other markets?
Q: For an agent that never thought about becoming a Broker, never mind a franchise owner, what can they expect?
Interested in becoming a Franchise Owner?
Host, Pamela Currie has 25+ years in franchising. As a Certified Franchise Consultant, Pamela helps aspiring entrepreneurs make an educated decision when selecting a franchise. Pamela enjoys being a resource and partner in helping people find a franchise that aligns for them.
Contact Pamela Currie at 847-970-8765 or email her at Pam@FranchiseIntellect.com for a complimentary consultation.
The Franchise Business Radio show is a platform to bring together franchise professionals to connect, educate and collaborate to serve the franchise community and those considering franchise ownership.
Spotlighting Leaders in the Franchise Industry, experts in funding, legal, marketing and consulting.
Franchise Business Radio hosted by:
Pam Currie, Founder
Franchise Intellect, Inc
Made possible in part by:
Host Pamela Currie, Franchise Intellect, visit: http://www.
Also made possible in part by:
Franchise City, visit http://www.Franchise.
FranServe, visit https://franserve.com/
To nominate or submit a guest request visit: http://www.OnAirGuest.com
To view guest photos from this show, visit: http://www.ProBusinessPictures.com