Rob Garf, VP of Industry Strategy and Insights for Salesforce on Georgia Business Radio
Joining us today is Rob Garf, VP of Industry Strategy and Insights for Salesforce Commerce Cloud here to discuss predictions for retail shopping.
I’ve sat on all sides of the retail table — as practitioner (Lids, Marshalls, Hit or Miss), industry analyst (AMR Research), strategy consultant (IBM), and software leader (Demandware).
I’m currently a VP at Salesforce where I lead Industry Strategy and Insights for the Retail team. I get to work with execs at leading brands and upstarts from around the world on unified engagement strategies.
- Love writing, speaking, and participating on retail boards.
- Lead a team that provides market intelligence, consumer insights, and business value analysis to influence product strategy and develop thought leadership.
- Develop and maintain strategic framework to evolve and articulate product vision, strategy, and roadmap.
- Conduct primary and secondary research to gain insights on industry opportunities, competition, market size, and portfolio expansion.
- Develop and maintain sales tools and methodologies to substantiate business value.
- Chair Client Advisory Board (CAB) that consists of leading retailers from around the world.
Q & A:
Q: More orders are expected this year from phones and tablets than from computers?
A: For the first time during the holiday season, shoppers will place more orders from their phones than computers or tablets.
Q: AI based products, how they are expected to drive holiday revenue this year?
A: AI will be huge, with AI-based product recommendations driving 35 percent of all holiday revenue.
Q: When are most people expected to do their shopping this year?
A: Black Friday will be the top digital shopping day of the season again, capturing 10 percent of the season’s revenue, while Cyber Monday will net eight percent of sales.
Q: Which social media platforms will most influence shopping behavior?
A: Instagram
Q: How do personalized experiences affect the way people shop?
A: Consumer preferences overall, such as their preference to buy from purpose-driven brands and retailers that value customer service.
Q: How does Salesforce know?
A: It powers leading retail brands like adidas, Puma, Coca-Cola, DVF, Lacoste and many others, and it has been able to make these prediction based on insights from 500M shoppers across the globe.
Where can we go for more information?
Learn more at: https://www.salesforce.com/solutions/industries/retail/overview
Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-garf-224395
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