Patrick Morlando with Enjoy Your Party on Franchise Business Radio
Patrick Morlando, Director of Franchise Operations
Enjoy Your Party
Patrick Morlando and Enjoy Your Party are Revolutionizing the Food Service Staffing Industry
Enjoy Your Partys director of franchise operations explains where the brand is headed as demand for staffing services continues to climb.
No one knows the food service industry like Patrick Morlando. His entire career has been focused on rising through the ranks in the increasingly in demand segment, from his first job scooping ice cream at just 16 years old to his most recent job as the Sales Operations Manager for a leading coffee company. And now, that extensive experience is whats helping to fuel the success of the emerging franchise concept Enjoy Your Party.
As Enjoy Your Party’s director of franchise operations, Morlando brings a strong appreciation for providing quality service to the table. He decided to become a part of the brands leadership team to support its ongoing expansion efforts. Realizing that customers have a choice on where they purchase their products and often make their decisions based on the service that they receive. Enjoy Your Party was the perfect opportunity for Morlando to dive right in.
To say that Enjoy Your Party has been thriving since Morlando signed on board would be an understatementwith over 450 employees and a reach that extends across five states, the brand is already experiencing growth. And with the implementation of its franchising opportunity, Enjoy Your Party is expected to continue building on its strong momentum in the months and years ahead.
To learn more about the Enjoy Your Party brand, 1851 Franchise sat down with Morlando to see whats next.
What does a typical day look like for you? What roles and responsibilities do you oversee when it comes to Enjoy Your Party and its business ownership opportunity?
Each day in the Enjoy Your Party office is incredibly interesting. Since we have many different subdivisions of staffing, from private events to contracted corporate events, my typical day starts with a morning briefing with our scheduling team to discuss current and future events. However, on a daily basis I am speaking to potentially new customers, boosting our current customer business, internal administration and working hard to get the word out there that food service staffing is the most critical part of any event. No matter how good the food is or how beautiful a venue is, The staff will ultimately make or break an event.
In your opinion, what makes Enjoy Your party so unique within its segment?
Its simple: recruitment & selection, training, employee uniforms and setting high expectations for our team of 463 employees. There are many staffing agencies out theretheyre not hard to find online. However, when you look at what else they do besides food service staffing, they dont compare to Enjoy Your Party. Some companies only hire models, while others staff events through an app where people can register to work events online without have any qualifications or being pre-screened. Our employees, on the other hand, are only placed on assignment after theyve had a complete and comprehensive background check thats e-verified. Every Enjoy Your Party employee also has to attend our interactive training program, pass a competency test and complete all necessary paperwork to be entered into our payroll system. When a catering partner trusts us to place fully trained and qualified staff on an event that carries the weight of their brand name, theyre sharing the responsibility of their brand and vision with us. Matching an event personality with staff personality ensures that success. Enjoy Your Party is unique because we pay attention to those details, ultimately creating a cohesive presence at any event. We dont place individuals on events for our bottom linewe place them for our partners bottom line.
What makes a great leader and executive team?
I always follow three simple rules. First, trust your team. Second, empower your team. Third, always have an open discussion before implementation. If these three rules are ignored in any organization, it is impossible for both your team and organization to grow internally and externally.
What does the ideal Enjoy Your Party franchisee look like?
Id ideally like to partner with people who have a background in the food service industry, including food service directors, maître ds and event planners. The reason for that is the fact that they already have knowledge on how an event should be executed, from proper staffing levels to correct serving styles and table set ups. We can then train them on the ins and outs of the Enjoy Your Party brand and how we go to market. But having those basic fundamentals is critical to the success of our franchisees.
While we understand that those qualifications are specific, we didnt spend over 20 years building and growing our brand to open franchises just for the sake of it. Were looking to partner with individuals who can grow a business.
Topics to Discuss:
1- Educating the Food Service Industry on the importance of trained and qualified food Service Staffing
2- Speaking to Event Planners and Value added businesses with the Catering business to add staffing as an additional revenue stream to their existing business
3- Reaching directly to Food Service Professionals that are looking to make a career move from Employee to Business Ownership
4- And of Course selling Enjoy Your Party Franchises
Corporate Financial Options
Interview with John Quattrocchi
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