Chuck Morrison, President and CMO
Mobile tech repair and services franchise
As Staymobile™ president and CMO, Chuck leads the company’s marketing and operations. Prior to his role at Staymobile, Morrison served as founder, president and CEO of MoRisen Records & Hot But Sour Music Publishing, an independent record label and music publishing company. He also has an extensive background in brand development, product development and marketing, overseeing the sales cycle of products from ideation to retail at HiREV, LLC., a company he co-founded in 1997.
With more than 20 years of branding, marketing, public relations, consumer promotions, retail and online expertise, Chuck has provided marketing consulting services and has worked to ignite, launch, and build brands for clients in a broad range of industries.
Chuck is a graduate of the University of South Carolina, has two children and has coached youth basketball and baseball for 20 years.
· Can you tell us a little bit about Staymobile?
· What is Staymobiles franchise growth strategy?
· Since Staymobiles inception 7 years ago, how has the franchise landscape changed?
· Is now the right time to buy a franchise? If so, how does the economic market affect the industry?
· Why is Staymobile an attractive franchise investment opportunity?
Annino Law Firm, LLC
Tips for reviewing a Franchise Disclosure Document.
Need for due diligence
Can you negotiate terms of a franchise agreement?
Barry J Falcon, CFE Senior Consultant
The iFranchise Group
With a professional business career that spans more than 40 years across a range of industries and functions, including communications technology, operational and manufacturing consulting, marketing, project management, and business development, Mr. Falcon has over 10 years of direct experience in franchising, both as a franchisee and as an executive within multiple national franchisor systems.
Prior to joining the iFranchise Group as a senior consultant, Mr. Falcon served as CEO/Partner, and remains as a Board Member, at All American Decorative Concrete, where he implemented organizational and procedural improvements and initiated and led the sale of the company to a franchise private equity group.
Before his tenure at All American Decorative Concrete, Mr. Falcon was President/Co-Founder and Partner, and remains a Board Member, at ShelfGenie Franchise Systems, where he helped to establish the franchise program and was instrumental in growing the concept from zero to 145 locations in five years. ShelfGenie was recognized by both Inc. and Entrepreneur magazines on their lists of top-performing franchise systems.
Mr. Falcon was also a franchise owner with Velocity Sports Performance, where he was responsible for overall project management, hiring and training staff, implementing marketing efforts, and more. In the first year of operations, he grew revenues to $800,000.
Mr. Falcon is an active marathon runner and cyclist and is involved in a number of professional and community organizations, including local chambers of commerce and the Juvenile Diabetes Research Foundation. He received a Professional Designation in Business Management from UCLA, and has also received Certified Franchise Executive (CFE) designation from the International Franchise Association.
Concept to Franchise
What steps does it take
Chances of success
Web Site and Social Media:
Dean Trevelino, Principal
Public Relations Firm with Franchise Practice
Deans 25 years of agency experience, from global firms to his own agency, has offered him the opportunity to work with significant franchise brands at important times, including the launch of Starbucks in the Southeast, Chickfila, Moe’s Southwest Grill, TCBY, Johnny Rockets, Corner Bakery Cafe and more. Leading national strategies like Sara Lees Olympic presence or consulting on the BP Gulf Oil Crisis to work with global celebrities and sports personalities, Dean has had a rich agency life. With a start in technology, followed by a long consumer brands run, his career over the last decade has included a significant focus around new media and devices, national launches and local market engagement. His vision for the future of communications resides around reputation marketing, the intersection of reputation management and digital marketing.
Topics/Questions You Would Like to Discuss:
– What does a franchise need a PR agency for
– What type of work does Trevelino/Keller do
– What is unique about doing PR for a franchise versus other clients
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